More companies vow to boycott Facebook ads in July

More companies are joining a Facebook advertising boycott next month.

They’re calling out the social media giant for how it is dealing with the spread of hateful content on its platform.

Coca-Cola, Unilever and Patagonia have planned to pull paid ads off Facebook in July as part of the #StopHateForProfit boycott.

Lululemon Athletica Inc. and Mountain Equipment Co-op and Arc’teryx have now added their names to the list.

MEC joins our outdoor partners @thenorthface @patagonia & @Arcteryx in the Stop Hate for Profit campaign. We reject hate and extremism and have pulled our organic content and paid ads from @facebook and @instagram until the end of July #stophateforprofit

— MEC (@mec) June 24, 2020

We stand in solidarity with the @NAACP, @ADL and others in the #StopHateForProfit campaign. We believe we all have a responsibility to create a truly inclusive society and are actively engaging with @Facebook to seek meaningful change. Learn more: https://t.co/7CNc8Nk2aV

— lululemon (@lululemon) June 26, 2020

Champions of the boycott say Facebook has not done enough to keep racist, false and dangerous content off its platform.

They say they are disappointed that the company has allowed users to call for violence against protesters fighting for racial justice.

Facebook said in a statement that it invests billions of dollars each year to keep its community safe, but knows it has more work to do.