Brantford logo gets new look

The city of Brantford is changing its look. Council supported the new slogan “grand to great,” and a new logo last night.

The logo is the result of 18 months of work by the Burlington company JAN Kelley. Company representatives say the slogan and the letter “B” capture the grand river.

Brantford city council says re-branding will cost between $300,000 and $500,000, as the city changes the logo on things like vehicles and the municipality’s letterhead.