Uncle Ben’s rice products to be re-branded as Ben’s Original

Uncle Ben’s rice products are being re-branded as “Ben’s Original.”

Parent firm Mars Inc. unveiled the change Wednesday, as part of a plan to create a more inclusive brand.

It is also dropping the package logo that depicts a Chicago head waiter.

The re-branded products will hit shelves next year.

Several companies have announced they would retire racial imagery from their branding in recent months.