Friday, April 19, 2024

Justin Bieber and Tim Hortons team up to launch Biebs Brew

First Published:

Justin Bieber fans and coffee lovers will be able to try the star’s next Tims-inspired creation soon.

The first part of the Tims x Justin Bieber collab was focused on Bieber putting his own spin on his favourite Timbits donuts.

This time, Bieber and Tims developed a new twist on coffee.

Tim Hortons.

Tim Hortons says Bieber shared with the Tims team that he prefers his coffee on ice. Also inspired by a slight sweet tooth and his love for hints of vanilla flavouring in his coffee, Bieber and the team developed a creamy French Vanilla flavour to go with Tim Hortons Cold Brew. It’s called Biebs Brew.

“We couldn’t stop at Timbiebs, we needed a Biebs Brew too. And we are bringing both to Tims next month,” said Bieber in a statement. “Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it’s always been something close to my heart.”

Tim Hortons says all three Timbiebs flavours – Chocolate White Fudge, Sour Cream Chocolate Chip and Birthday Cake Waffle flavours – will return to Tims restaurant in Canada and the United States along with Biebs Brew on June 6.

Tim Hortons.

In Canada, restaurants will also have a co-branded limited-edition Biebs Brew tumbler available to purchase. They are made with stainless steel and come with a reusable straw.

“Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons, in a statement.

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