New restaurant in Westdale offering subscription service for food

Food based subscription services are nothing new, but a new restaurant in Hamilton is now trying out the model, offering discounted food prices on burgers and pizza.

People can subscribe to grocery delivery services and streaming services, and now Hamiltonians have the option to subscribe to a restaurant called Matamak, located in the Westdale area.

“The main reason behind the restaurant is to get quality food for a low price. So, basically what our membership is, subscribe to the membership monthly and you get the prices,” employee Jordyn Raymond said.

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Memberships options at Matamak are available for individuals, families and offices starting at $25 a month.

But the idea was mainly for students to have quick and affordable options that are customizable.

“This is also build your own. So you have endless options. You have endless things you can make. You can add things, take things out. You’re not eating the same thing every day, unless you want to,” Raymond said.

People can sign up for a monthly subscription and that gives them access to discounted food like burgers, pizza and avocado toast.

And if you order online, your food will be waiting for you in lockers.

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Although some people are intrigued by the idea, some aren’t sure it’s the right move for them

Brent McKnight from McMaster University says there’s a lot of potential for this niche business given it’s proximity to a school.

But it comes down to the volume of customers and reoccurring revenue streams.

“When you have really low prices, that means you have to make up your profit and margins which would be small on each individual sale by selling a lot more of a particular item,” McKnight said.

He says it’s important for this business to hone in on community building to make people feel part of club and feel more inclined to use their membership more regularly.