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How owners of sports teams finance franchises worth billions

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The billionaire owner of your favourite sports team may post a club financial loss on paper, but in most cases, they’re cashing in long-term. Over the past 25 years, sports team valuations have soared at record numbers, carrying price tags well into the billions. While front offices do face costly expense bills to field a team of players and host fans inside their facility, the real benefits come at a larger scale. Jason Gaidola walks us through what’s driving up a team’s value, and how organizations pivot with changing economic conditions.