Canadians plan to trim holiday spending by 11%: PwC report

PwC Canada says in a new report that it predicts Canadians plan to spend less this holiday season than last year.

The firm’s holiday outlook report says Canadians plan to spend an average of $1,487 this festive season, down 11 per cent from last year.

Additionally, the survey found that 54 per cent of respondents are willing to pay more for Canadian-made products over imported options, up from 49 per cent in 2025.

The firm adds that the findings may under-represent current Canadian sentiment as the survey took place before the recent escalation in the Canada-U.S. trade dispute.

With Files From The Canadian Press

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