True Hamiltonian grows from passion project to community brand

True Hamiltonian is all about inclusion, not exclusion, and over the last 12 years owner Max Francis has made sure that everyone who wears a piece of his clothing believes that Hamilton is Home.

What started as a small concept to show his love for the city, Max has now taken his idea and grown it into a store on Concession, collaborating with different teams and people to spread love for Hamilton and all it offers.

Emily Vukovic was at the store checking out all the new pieces and learning about his partnership with the Junos.