Toronto Rock and CHCH partner on landmark broadcast deal

The Toronto Rock and CHCH have reached an agreement that will bring four live National Lacrosse League (NLL) games into homes throughout the Hamilton and Halton communities.

The commitment to increase the number of televised games available in the team’s local market is a key component of the Rock’s strategic plan to further entrench themselves in the City of Hamilton.

“We are extremely grateful to our partners both at CHCH and the NLL as we worked hand-in-hand to bring Rock City Lax Live to life for sports fans in the Hamilton and Halton regions,” expressed Matt Afinec, president and COO of the Toronto Rock.

“We are excited to get to work with CHCH who has been the conduit to the community for over 70 years. To begin our season on local television with the Home Opener on Saturday, Nov. 28 is an incredible opportunity to showcase our team and the Rock City experience to local viewers.”

This partnership will extend beyond televising four lacrosse games, it also unlocks a marketing relationship that will see an even larger Rock presence on CHCH engaging its current Hamilton fan base and exposing Canada’s national summer sport to people for the first time.

“We’re proud to be expanding our partnership with the Toronto Rock, on the heels of their incredible 2026 championship run,” said Rob Montanaro, VP of Sales for Channel Zero Inc. “CHCH is excited to bring that winning energy directly to our viewers with high-energy lacrosse games on broadcast TV, and extra content to bring new fans into the game this season.”

Some of that additional content will help tell the story of the Rock’s increased involvement in the community supporting causes and organizations that are important to the people of Hamilton and the team.

Rock City Lax Live on CHCH-TV premieres on Saturday, Nov. 28 at 7 p.m. ET when the Rock will begin their chase for another NLL championship against the San Diego Seals.

While the 2026 league title was the Rock’s seventh NLL championship, it is the first banner that will be raised in Hamilton at TD Coliseum.

2026-27 Rock City Lax Live on CHCH-TV Broadcast Schedule

• Saturday, Nov. 28 against the San Diego Seals at 7 p.m. EST
• Sunday, Jan. 10 against the Halifax Thunderbirds at 1 p.m. EST
• Sunday, Feb. 21 against the Rochester Knighthawks at 3 p.m. EST
• Saturday, March 6 against the Georgia Swarm at 7 p.m. EST

For more information on Toronto Rock tickets, please contact a Toronto Rock account executive by phone at 416-596-3075, by email at tickets@torontorock.com or visit torontorock.com.