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Taylor Swift dominates Super Bowl LVIII prop bets

  • By: Veronica Carvalho
  • Updated:
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TN swift 09/02/14
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There’s a ‘lavender haze’ over this year’s Super Bowl – something experts are calling the “Taylor Swift effect.”

With her boyfriend and the Kansas City Chiefs competing for the championship game this Sunday, viewership and sports betting are expected to skyrocket.

And advertisers are taking note of all of the hype.

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