Kendrick Lamar disses Drake and J. Cole on Future and Metro Boomin’s new song

Kendrick Lamar has re-ignited his beef with Drake, and this time he’s dragging more people into it.

In the track “Like That,” Lamar takes direct shots at fellow rappers J. Cole and Drake.

And while both Lamar and Drake famously aren’t fans of each other, the verse brings J. Cole into the beef, as well as former long-time Drake collaborators Metro Boomin and Future – who’s album Lamar’s verse is featured on.

Rap beef has been a huge part of hip hop culture since its inception 50 years ago… but why? And how has it changed?

For more on this, we’re joined by Dr. Richard Cooper – African American studies professor and the director of Widener University’s Bachelor of Social Work program.