City launches “Ambitious Hamilton” campaign

Hamilton’s economic development department has launched their “Ambitious Hamilton” campaign.

The campaign kicked off with a video created entirely by local talent. It’s meant to reclaim Hamilton’s title as “The Ambitious City” and attract potential investors.

The narrator in the video is a local beat poet who creatively lists a number of Hamilton’s accomplishments.

The city’s marketing director says the goal was to portray Hamilton in an honest way while speaking to its economic strengths.