Can boycotts be an effective tool for change?

Another impact of the ongoing war between Israel and Hamas has been economic.

Companies like Starbucks have found themselves on the wrong end of a consumer boycott.

The coffee-chain sued one of their union’s over the use of the Starbucks name and logo in a post supporting Palestine.

The lawsuit triggered backlash that includes the ongoing boycott.

Combined with staff strikes and a lukewarm holiday promotion – Starbucks has seen a nearly $11-billion decline in market value.

To learn more about how boycotts impact consumers and corporations, we’re joined by Maurice Schweitzer – professor at the University of Pennsylvania’s Wharton School of Business.