Retailers hoping for surge as Black Friday shoppers hesitant to go all out

Black Friday is here and retailers are hoping for a major surge but Canada’s newly-released GDP numbers are adding a twist to the story.

The economy is showing a surprising boost but it’s clear Canadian shoppers are hesitant to go all-out with their spending this year.

Black Friday shopping trends have changed significantly over the past few years seeing the occasion go from a single day, to an entire month worth of deals.

CHCH’s Tessa Bennett spoke with a retail expert and an economist to get the details about how Canadian shoppers are spending their money this year.

Black Friday in 2025 is no longer a single-day dash but a prolonged, tech-enabled holiday that sees shoppers prioritizing deals on essential items.

We’ll have to wait and see how consumers take advantage of next week’s Cyber Monday deals.