Instagram says it will revise a planned update to its service agreement after confusion about its intent led to widespread user backlash.

The online community lit up yesterday after Instagram announced policy changes that implied it will start allowing user photos to be used in advertising. The photo-sharing service said in a blog post today that it has no such plans, though it maintains that it was created to be a business and – like Facebook – it wants to experiment with different types of advertisements to make money.

Video: Social media expert Chris Farias on what users need to expect: