Canadian Tire gets go-ahead in purchase of Hudson’s Bay trademarks, intellectual property

A deal to allow Canadian Tire to purchase the trademarks and intellectual property of the Hudson’s Bay Company has been approved by an Ontario judge.

Judge Peter Osborne says the $30-million deal was the best possible outcome given the circumstances facing The Bay.

The legal agreement will give Canadian Tire the rights to The Bay name, its coat of arms and its iconic stripes.

Court documents show it includes the Bay’s Distinctly Home brand, its Hudson North apparel line, trademarks like ‘Bay days’ and the Zellers catchphrase “The lowest price is the law.”

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